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Dean Witter Reynolds was an American stock brokerage and securities firm catering to retail clients. Prior to its acquisition, it was among the largest retail firms in the securities industry with over 9,000 account executives (ranking third in the US in 1996) and was among the largest members of the New York Stock Exchange. The company served over 3.2 million clients primarily in the U.S. Dean Witter provided debt and equity underwriting and brokerage as well as mutual funds and other saving and investment products for individual investors. The company's asset management arm, Dean Witter InterCapital, with total assets of $90.0 billion prior to acquisition, was one of the largest asset management operations in the U.S.〔(Dean Witter, Discover Inc. - SEC Form 10-K Annual Report ) for Year Ended December 31, 1996〕 In 1997, Dean Witter's parent company Dean Witter, Discover, Inc., which also owned Discover Card, merged with investment banking house Morgan Stanley to form Morgan Stanley Dean Witter. The combined firm later dropped the Dean Witter name. In 2009, the Dean Witter retail operations were transferred to Morgan Stanley Smith Barney, a joint venture with Citigroup. For many years, the company used the corporate slogan, "We measure success one investor at a time," which was later adopted by Morgan Stanley.〔(Goldman Sachs tries something new: promoting itself to the public as a brand worth knowing ). New York Times, May 18, 1999〕 ==Business overview== Prior to its merger with Morgan Stanley, Dean Witter Reynolds was a diversified financial services organization that provided a broad range of investment and consumer credit and investment products and services. Dean Witter operated in two lines of business: securities (including investment banking) and credit services and its operations were primarily focused on the U.S.〔 The following is a summary of the financial results of Dean Witter prior to its merger with Morgan Stanley: 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Dean Witter Reynolds」の詳細全文を読む スポンサード リンク
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